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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

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Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

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- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

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5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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An Ethical Alternative to “Doorway Pages”

 by: Scott Smigler

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Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.

Issue: Google makes the following specific recommendation: Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content (http://www.google.com/intl/az/webmasters/guidelines.html).

This article addresses the issue of doorway pages, proposes an acceptable alternative and offers some insights into the basic principles of search engine optimization.

To frame the issue of doorway pages it is important to understand why content is so critical to search engine optimization. In order to do this we need to step back and take a look at the search engines themselves:

• Google, Yahoo, MSN, and all other search engines want to provide the same thing: A prioritized list of links that point to most relevant web sites satisfying the users search criteria.

• Relevance is defined as the best content with the best fit to the user s search. That s a search engine s value providing efficient access to the information a user wants when they want it.

• The search engine that does the best job of delivering the largest quantity of the most relevant results attracts the most users.

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• Obviously speed, ease-of-use and marketing impact popularity but in the end the quality of the results counts most.

The best way for you to get long-term results is by partnering with the search engines. Partnering means recognizing and supporting the value-proposition that the search engines provide to their end-users:

• Provide lots of highly relevant content

• Follow accepted (i.e. ethical) search engine optimization principles

Is there an alternative? Sure, like many situations there are always short cuts and quick fixes that purport to let you game the system. Instead of partnering with the search providers you compete with them. By compete I mean all the effort (and dollars) expended to chase their constantly evolving algorithms and artificially increase your site s rankings. These techniques may get you short-term results but many are considered the equivalent of spamming and could get your site de-listed. From a search engine providers point of view, anything that gets better results for sites with inferior content (and fit) is compromising their product and is temporary until they tune their algorithm so that it correctly ranks your site (down).

One of these shortcuts is the use of doorway pages. The rest of this article discusses the use of doorway pages and recommends an alternative approach.

What is a doorway page?

Doorway pages are pages of content that have been specifically designed to achieve high rankings in the search engines. They are often used by websites that don t have an abundance of content within the main pages of their site due to technology issues or design conflicts. They can be an effective tool for garnering short-term placement in search engine rankings when used appropriately, but doorway pages have been abused by websites for many years, to the point that they are frowned upon by search engines who now attempt to exclude them from their result pages.

What does a Doorway Page look like?

A doorway page appears as if it was built specifically to attain high search engine placement, and offers little value to searchers. It often has the following characteristics:

• A lot of poorly written content, with an abundance of hyperlinked phrases in the body text

• Copy that is stuffed with lists of keywords

• Zero (0) in-bound links from other parts of the website

  Example: you build a doorway page named targeted-keyword.html, but do not link to this page from any other part of your website. Google assumes no in-bound links exist because this page is of little value, and you want to hide it from regular visitors to its site.

• A redirection that automatically loads a new page once the doorway pages is accessed

Bottom line: A doorway page stands alone from your website, and offers little value to searchers

If any of those characteristics exist on the page, and if a number of these pages are created within a single website, Google is likely to discount their value, or worse, ban the site.

If doorway pages are inappropriate then what is a better alternative?

The essay page

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An essay page, on the other hand, is integrated into the main website (although not into the navigation structure). It offers real value to the searcher because the content is relevant and well-written. It often has the following characteristics:

• Clean HTML coding with an HTML design similar to that of other pages of the website

• A lot of content, with several hyperlinked phrases in the body text

• Several in-bound links from other parts of the website

  Example: On the solutions page, you hyperlink the phrase targeted keyword, to the targeted-keyword.html essay page.

• Quality content that offers real value to the searcher

Bottom line: An essay page is a natural extension of your website. For all intents and purposes, it is integrated content more than it is a doorway page, because it expands on a certain subject.

Will you benefit from using essay pages?

Essay pages used effectively can be good solutions when a site s navigation does not support the addition of content, or if it would be difficult to develop valuable content to include within the main navigation. If this is not the case I recommend that you add additional pages of content (which will provide more benefits than essay pages), while enhancing the user experience.

Summary and Recommendation

The creation and proper integration of additional content is critical to the ability to achieve consistent top 10 rankings on the most targeted keywords. Essay pages can be valuable when a website cannot be easily scaled to include more content through the main navigation structure. However, the first priority should be increasing content as much as possible before resorting to essay pages.

Over time, your more sophisticated competitors will compete for placement by incorporating significant content, and by implementing important search engine optimization features, not by using essay (or doorway) pages.

If you ve adopted an aggressive doorway page strategy, it s possible (and maybe likely) that a competitor would report it to Google. If Google determines that you have violated their rules, you could be de-listed .

As a result of the risk that doorway pages pose and the benefits integrating additional relevant content provides, I strongly recommend the approach of reevaluating your navigation structure, and adding additional pages of relevant content if possible. From a search engine ranking point of view content is not king, but relevant content sure is.

About The Author Scott Smigler has been an evangelist for a serious, ROI-based focus on the online channel since he founded Exclusive Concepts in 1997. Exclusive Concepts provides integrated online marketing strategies, Internet brand consulting, search engine marketing campaigns and results-oriented web sites for hundreds of clients that range in size from small ecommerce firms to public companies. exclusiveconcepts.com

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Increasing Your Search Engine Ranking

The methods employed to increase your search engine
rankings may seem like rocket science to you, so you have
probably avoided dealing with this issue. I am here to tell
you - the time has come to face your website! A high search
engine ranking for your website is so essential that if you
have the slightest desire to actually succeed in your
business, there is no way you can continue to avoid this
issue.

At least 85% of people looking for goods and services on
the Internet find websites through search engines such as
Google, Yahoo, and MSN. The idea of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. The higher your page comes up in search engine
results, the greater the traffic that is directed to your
website. That’s what search engine optimization is about.

You can immerse yourself in all the technical information
available online to figure out how to optimize your web
pages to achieve higher rankings. Or you can look at a few
simple items on your pages, make some small adjustments,
and most likely see improved rankings quite rapidly. The
first item you should examine is the title bar on your
homepage.

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The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your
home page. To increase search engine rankings, the words on
your homepage’s title bar should include the most important
keywords or phrases, one of which would include your
company name.

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Then click on all your links and examine the title bars on
the pages you access. Each title bar on every single page
of your site should contain the most important keywords and
phrases taken from the page itself. However, avoid very
long strings of keywords, keeping them to six words or
less. Avoid repeating keywords more than once in the title
bars, and make sure that identical words are not next to
each other.

The next item to put under your microscope is your website
content. Search engines generally list sites that contain
quality content rather than scintillating graphics. The
text on your site must contain the most important keywords
- the words that potential customers will be typing into
search engines to find your site.

Aim to have around 250 words on each page, but if this is
not desirable due to your design, aim for at least 100
carefully chosen words. If you want to achieve a high
ranking on search engines, this text is essential. However,
the search engines must be able to read the text, meaning
that the text must be in HTML and not graphic format.

To find out if your text is in HTML format, take your
cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not
highlight, it is probably in graphic form. In this case,
ask your webmaster to change the text into HTML format in
order to increase your search engine rankings.

Next we come to what is called meta tags. I know this
sounds like something out of science fiction, but it is
really just simple code. Many people believe that meta tags
are the key to high search engine rankings, but in reality,
they only have a limited effect. Still, it’s worth adding
them in the event that a search engine will use meta tags
in their ranking formula.

To find out if your page is set up with meta tags, you must
access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a
window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of
the window. For example, a meta tag would read: meta
name=”keywords” content=. If you do not find code that
reads like this, ask your webmaster to put them in. This
may not do much for your search engine rankings, but any
little boost helps.

Lastly, we come to the issue of link popularity. This is a
factor that is extremely important in terms of search
engine rankings. Almost all search engines use link
popularity to rank your website. Link popularity is based
on the quality of the sites you have linked to from your
links page.

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If you type in “free link popularity check” in a popular
search engine, the search engine will then show you what
sites are linked to your site. In the case that there
aren’t many sites linked up to yours, or that the sites
that are linked up have low search engine rankings,
consider launching a link popularity campaign. Essentially,
this entails contacting quality sites and requesting that
they exchange links with your site. Of course, this
requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only
boosts your search engine ranking, but it also directs more
quality traffic to your website.

Search engine rankings are extremely important for a
successful Internet marketing campaign. Before you go out
and hire a search engine optimization company, try taking
some of the simple steps listed above, and see if you can’t
boost your rankings yourself. Don’t ever ignore this
all-important factor in Internet marketing. Remember, the
higher your search engine ranking, the more quality
customers will be directed your way.

About the Author

Michael Rasmussen is a successful Internet Marketing
Consultant and author of many top-selling eBooks. Michael
has been marketing online since the early days and he knows
what it takes to make money and succeed online. Stop by his
Web site and subscribe to his Fr*e monthly newsletter full
strategies and techniques for successful web site promotions
that can help YOU! Go to http://www.search-engines-revealed.com

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Do Not Build A Website Until You Have Researched Your Keywords

 by: Kusuma Widjaja

Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for “weight loss?” NO.

What would be the point? To get tons of traffic? Maybe. But people searching on “weight loss” could be looking for everything from weight loss diet books… to weight loss prescription drugs… to scientific studies on weight loss in middle aged men… to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO.

So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesn’t matter whether you are an affiliate selling someone else’s product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you’ve built your site.

Avoid setting an impossible goal, such as being #1 in Google for a general term like “weight loss.” Isn’t it wiser - and easier on you - to invest $1,000 building a site filled with specialized pages, each of which revolves around ONE highly targeted keyword like “over 40 woman’s herbal weight loss”?

As Sean Burns explains in his book, Rankings Revealed, think about the business goals of your site. Strive to be successful with 50 highly focused pages, each of which ranks high for a single phrase. Don’t build 200 pages that are trying to push you to the top for a general term that won’t bring you much real business anyway.

Keyword research and targeted pages are a smarter investment than hundreds of doorway pages that may get banned tomorrow. With the techniques we teach at http://www.whycity.net/dominatesearchengines.html. you can build key word-targeted pages that are actually useful to your visitors. But you have to know which keywords to focus on FIRST.

There are many free and low-cost tools for finding low competition search phrases. Visit http://www.content.overture.eom/d/USm/ac/index.1html and click “Search Term Suggestion Tool”. But whatever tool you choose, go for search terms that are highly specific, relevant to your product, and have less competition than the generic terms.

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Pinpoint targeting and low competition means higher rankings - with less investment of time, effort, and money.

You must also be sure that your targeted search term is included in the right places in the HTML. It should appear in your Title, Description, your HI, H2, your first line of text, once or twice in each paragraph, once in bold, once in italic, and in some of your links. Don’t know what I’m talking about? It’s time to learn - just like you have to learn to use a saw, screws, nails, drill and glue to build a bookshelf.

Let’s review that again - Here are the places your targeted keyword needs to be placed if you ever want a chance at #1 ranking:

• The Title of the page
• The Description META tag
• The Keyword META tag In your headline - Use the or tag

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• Your first line of text Once or Twice in each paragraph
• Once in bold
• Once in italics
• And, finally, in some links…

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Amazingly, many people disdain these simple rules as trying to “trick” the search engines. But they are wrong. Including your targeted search term in the right places is actually being POLITE to the search engines. It helps the spider decide whether your site is relevant for a given search.

If your page is about “Atkins diet meal plans for women,” wouldn’t it be logical for those words to be in your Title, your Description, your Headlines, your links, and your text? The only reason they wouldn’t be is if your site is about something else! That’s how the spiders think. So should you. Be smarter than your competitors. Simplify your site’s HTML and use it well.

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Popularizing abilities are concentrated on a selected section of the populace, called the Target Market. The more exactly you mark out and understand your choosing an autoresponder, the better you can market directly to an exclusive section of internet marketing. If you desire to interact with your clients, satisfy them that you really bother about them. Since you promote to one internet marketing class however doesn’t mean you have to remove choosing an autoresponder from the second internet marketing group.

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There may be a hypothesis among masses that extra-marital affair email spam and newsletters burdening inboxes have sounded a death-knell for email selling. family industry can progress if you implement Email extra-marital affair selling plan. The significant plan here is to make use of newsletters and magic boxes. Enchanting box is a medium for inflating competition votes. In a way Enchanting box and email selling can balance each other in the strategy for family marketing.

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It has been seen that dispatching a direct mail piece by postal service is much more than a dollar. Even one percent of response rate can pop up family industry. 5 to 10 percent of response rate indicates remarkable substantiation for extra-marital affair products. The venture for email selling has worked perfectly and most of the persons have displayed terrific acknowledgment. Email subscribers gave excellent response to extra-marital affair merchant emails and they liked to go to retail store for extra-marital affair product.

Larger sale ameliorates the patron relationship to a significant extent. The journal can be circulated on bi-weekly or monthly basis. Put up an alluring advertisement for your extra-marital affair product on your web page; turn over of your product will boost. It indicates that the sale of extra-marital affair product is directly related to its brand sensibility among the consumers and to the kind of relationship it has with them. Through permission-based emails you would be able to know the customer s matters and preferences. Do not attempt to force upon your product on those who are not interested in it. Do not force upon your journal on them.

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Some manner or the other we mainly prefer to get away from the truth only to have some small gains. Even the faultless of us has some such misrepresentation to utter. Uttering lies has become very typical in our society and this is an area we must take care of. Writing off some of the falsities which are not pinching suggests that we have become use to them. Why don’t you say to me the logic on which individuals give a thoroughly unique picture of health and addiction psychology.

I think that you are in no mood to protect the bad face of addiction psychology or you tend to display your positive characteristics alone. I’m talking concerning embellishing the simple help of addiction psychology. Let me speak something concerning the fabrication of addiction psychology references. addiction psychology testimonials portray addiction psychology what it is not in the real sense of the term. May I recognize what you think of it. Professing NO to me from your side is something not unanticipated. I could always proclaim the truth about my addiction psychology.

The way I accept the truth concerning addiction psychology might be shocking for you. This is all due to the relationship I develop with my consumers. For them I am a true individual. If you want a long-term relationship with your clients then you must be worthy of the customer’s choice. If you equate your addiction psychology with the your client’s selection, they could choose your product only. In fact you may promise your customer for a rare type of addiction psychology by launching the product in the market.

How can you expect to be a hot favorite for your patrons if you make false promises to your consumers. And this is the only way to boost consumer confidence. If you are dedicated to your aim, you could be in a position to manage any hindrance between you and your aim. At the start of every day get yourself into the frame of mind that you might only do tasks which could get you closer to your health targets. Nothing else might worry you.

You will never accomplish anything if you re not prepared to jump off the mountain a few times. I am not talking concerning risks which will put your addiction psychology in jeopardy, rather about the risks which are planned and thought out. And finally, try to measure the loss or gain you may incur in this game plan. Victory will be yours if you don’t loose your brain, selected old books pronounce. Be positive to such a scope that keep exploring for something good out of a troubled spot. Do you know that the path to success also moves through the addiction psychology problem.

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Budget is constantly there to help you not to entangle in any sort of untoward monetary failure. A right guideline is always welcome to acquire the set aim but the absence of it brings failure. For, you are not scaling your growth rightly and only ending up going far in the incorrect direction. So now its time to understand in what manner christian web promotion appropriation can perk up your life?

The one and only target of a financial forecast is to notify you if you are leading your life within your resources or not. At times, persons happen to live beyond their income without realizing it only to find themselves in debt. Let your saving objectives be met with the guidance of a right budget for your expenditure and christian web promotion and internet marketing expenditure too. This comprises of a very fantastic method for reserving aside money for christian web promotion and other savings and investments.

You could save money ensuing a down to earth budget for christian web promotion deal. It is profitable to spend money on something that constitutes of essential amenities and vise versa. A christian web promotion financial forecast helps your entire family concentrate on standard internet marketing goals. Constantly go the christian web promotion financial forecast way. It guides one to face all internet marketing unanticipated economic disasters without breaking your bank.

If truth be told, christian web promotion financial forecast also assists you substantiate your marriage life. A good financial statement also comes with an articulation tool, it is not only a spending strategy. Go with internet marketing budget, it irons out the contradictions about money and guides the two of you go ahead with the common cause cementing the nuptial bond. It strengthens your sexual linkage in your life.

A christian web promotion financial statement keeps you abreast about your expenditures and hence helps you pay attention to your priorities. If you desire to keep yourself away from any kind of debt, follow christian web promotion financial forecast. A financial statement particularly creates extra money for you to do use on things that relate to you. A christian web promotion financial forecast reduces the unnecessary anxieties which are prone to visit your mind concerning your milk and honey.

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